Project Samoa boutique

Samoa, a popular boutique clothing and accessories store located by the beach. The brief was to refresh the brand’s image, creating a new logo that aligns with the store. A pale blue color palette was requested, along with print designs for clothing and packaging.

The inspiration for their logo pays homage to Matisse’s bohemian prints and vintage beach vibes.

A year later, we collaborated again on a fashion campaign, ‘Island Vibe’ – the project included creative art direction & photography.

Client

Samoa Boutique

Location

Puerto Viejo

PROJECT Type

Logo, Branding, Packaging, Swing Tags & Photography

Project beauty by ferrara

Beauty by Ferrara, by Rebecca Ferrara is a beauty salon offering spa and aesthetic treatments. Rebecca wanted her logo and brand to be feminine, timeless and evoke a sense of relaxation.

Client

Beauty by Ferrara

Location

Puerto Viejo

Type

Logo & Branding, price list & instagram graphics 

Project PURA GULA

Pura Gula, a slow food restaurant, serving mainly Mediterranean cuisine with locally sourced ingredients. A rustic, romantic, candle lit dinner spot with a slow food ethos.

Client

Pura Gula, Slow Food

Location

Playa Chiquita, Costa Rica

Type

Logo Design, Photography & Instagram Graphics

Project salty afro surf

Salty Afro Surf, founded by surfer Natasha Brown. Natasha came to me with an initial idea and a book she liked and which we drew inspiration from and paid homage to while creating her brand.

We brainstormed names for her brand together and worked closely to create ‘Salty Afro Surf’. 

A collective of melanated surfers in Puerto Viejo, with the desire to pass down their knowledge to those wanting to explore their connection to water and surfing.

Salty Afro Surf –  love for all things surf.

Client

Salty Afro Surf

Location

Puerto Viejo

Type

Logo, Branding & Photography

Project ici concept store

Founded by two French women living in Costa Rica – Ici Concept store is located in the heart of Barrio Escalante – a vibrant area of San Jose full of culture and art.

Ici Concept store is inspired by the charm and sophistication of French culture. “The French Touch” embodies the essence of French sophistication and style.

Client

Ici Concept Store

Location

San Jose

Type

Logo, Branding, shop front Signage, Packaging & instagram graphics & Feed Design

Project grow - eat, drink, plant

Grow, Puerto Viejo a vegan & vegetarian beach front restaurant known for their coffee, mocktails, cocktails, elixirs and healthy fresh food options. 

We worked on a color palette refresh for their brand while creating their menu designs. I was also responsible for the production of their menu covers and printing. 

We also collaborated again, shortly after and I photographed their entire food menu and drinks menu.

Client

Grow

Location

Puerto Viejo

Type

Menu Design & production, Photography

Project rental home logo & sign design

Client

Garza del Arroyo

Location

Puerto Viejo

Type

Logo & Sign Design

take a look at my

COMMERCIAL pHOTOGRAPHY

If you’re a business seeking visuals that reflect your brand values, I am here to collaborate with you.

Take a look at my commercial photography portfolio, you will find a diverse range of photography projects for swimwear, fashion brands, musicians, restaurants and rental homes.

I want you

to love

what we

Elena de luca

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