Copyright © 2021 Elena De Luca - Photography Art + Design
I am an Australian photographer & designer born and raised in Melbourne and currently based in Puerto Viejo, Costa Rica.
My passion for photography started in my teenage years with an old Pentax K-1000 (that my parents had purchased on their honeymoon in the 80s) and black & white film; I’d spend hours and hours in the darkroom developing film and prints.
Straight out of high school, I completed a Certificate IV in Design at RMIT. and then went on to complete a Bachelor of Arts in Photography at RMIT University. After completing my degree I went on to do further study completing a Bachelor of Arts in Creative Media (Honors) also at RMIT University.
I then embarked on a year long journey through North & Central America where I accidentally (kind of) moved permanently to the eclectic town of Puerto Viejo de Talamanca on the Caribbean coast of Costa Rica and I’ve been there ever since.
Although formally trained as a commercial photographer, throughout my university degree I opted to partake in traditional art subjects that included painting, life drawing and alternative darkroom photographic processes.
For as long as I can remember I have had a strong desire to create visual imagery, constantly transforming and pushing myself to learn new techniques. I am passionate about my work and love to create visual imagery using a range of different mediums.
If you’d like to find out a bit more about my creative work flow and process continue reading below.
Whether its a photography shoot, graphic design or art project the first step is establishing a clear brief. Initially meeting with my client, I discuss their vision, ideas and the desired outcome for their project. During this stage I get to know their individual needs and this helps to better align my ideas with theirs & gives us both a better understanding of aesthetic preferences and the direction of the project..
I begin by creating a mood board and collecting an array of different visual images to present to my client. We discuss color, overall mood and feel, and brainstorm ideas to form the initial concepts for the project.
I begin to explore some of the ideas developed in stage 1. I am then able to decide which concepts, designs or ideas work best to communicate the desired outcome in a visual language that can be easily understood.
Whether its planning a shoot, painting a mural or designing a logo. This is the stage where I start to construct and make the final work based on the discoveries I made in the first two stages.
Once the client is happy and has decided on the final piece of work. I start to prepare the digital files for completion. Print or digital or both, providing both high resolution and low resolution files to my clients.
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