ABOUT
ELENA.

Elena De Luca is an Australian photographer & designer born and raised in Melbourne and based in Puerto Viejo, Costa Rica. 

Elena’s passion for photography started in her teenage years with an old Pentax K-1000 and black and white film; spending hours and hours in the darkroom developing film and prints.

Out of high school, she completed a Certificate IV in Design at RMIT. and then went on to complete a Bachelor of Arts in Photography at RMIT University. After completing her degree she went on to do further study completing a Bachelor of Arts in Creative Media (Honors) also at RMIT University.  

After completing her honors degree she embarked on a year long journey through North & Central America where she accidentally (kind of) moved permanently to the eclectic town of Puerto Viejo de Talamanca on the Caribbean coast of Costa Rica and has been there ever since. 

Although formally trained as a commercial photographer, throughout her university degree she opted to partake in traditional art subjects that included painting, life drawing and alternative darkroom photographic processes. 

For as long as she can remember, she has had a strong desire to create visual imagery, constantly transforming and pushing herself to learn new techniques. She is passionate about her work and loves to create visual imagery using a range of different mediums. 

If you’d like to find out a bit more about her creative work flow and process continue reading below.

 

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HER CREATIVE
WORKFLOW + PROCESS.

Whether its a photography shoot, graphic design or art project the first step is establishing a clear brief. Initially meeting with her clients, she likes to discuss their vision, ideas and their desired outcome for their project. During this stage she gets to know their individual needs and this helps to better align their ideas with hers & gives both parties a better understanding of their aesthetic preferences and direction of the project..

1

research & ideas

Elena begins by creating a mood board and collecting an array of different visual images to present to her client. They discuss color, overall mood and feel, and brainstorm ideas to form the initial concepts for the project.

2

CONCEPTUALIZE

Elena begins to explore some of the ideas developed in stage 1. She is then able to decide which concepts, designs or ideas work best to communicate the desired outcome in a visual language that can be easily understood.

3

CONSTRUCTion

Whether its planning a shoot, painting a mural or designing a logo. This is the stage where Elena starts to construct and make the final work based on her discoveries in the first two stages. 

4

COMPLETION

Once the client is happy and has decided on the final piece of work. Elena start to prepare the digital files for completion. Print or digital or both, providing both high resolution and low resolution files to my clients.

“Photography is an art of observation. It has little to do with the things you see and everything to do with the way you see them” — Elliot Erwitt

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